Career Guidance


Public relations work is absolutely essential to any firm or organization to make people aware of programs, policies & achievements of their company and to be aware of the people’s responses to these policies. Public relation officers co-ordinate various activities which involve writing and editing reports, press releases, articles, newsletters, brochures, leaflets and films through ad agencies. PR work also includes organizing meetings, presentations, press conferences and interviews on special occasions for example on the launch of a new product of the company. Good communication & organizational skills, sociability, presence of mind, creativity, and resilience can help one go places in this competitive public relations world.


Employment opportunities in the public relations are mainly available with the hotel, tourism industry, public sector enterprises, government information departments, private consultancy firms, financial organizations, banks and corporate firms. Political leaders and public figures also require public relation officers.


Courses in public relations can be undertaken after graduation in any stream. There are many one year / two years’ diploma and post graduate diploma courses that offer you specialization in public relations. Mostly, the basis of selection in these courses is a written test ( to test the communication skills) and an interview.


Advertising, in today’s competitive world, has assumed a very important role. To ensure the popularity of one’s product all the companies have to have a very good advertising program so that their products stand a class apart among the many competitors. Advertising is a complete process of research, planning, and public relations to promote a product, service or an idea. Starting from newspapers, magazines and then shifting on to television, neon and fluorescent signboards and moving on to laser shows and sponsoring big events advertising has come a long way. The style of functioning may differ from person to person in this line but the key word to get success & a big name for yourself in this profession is creativity.


Advertising is one of the most glamorous and well paid professions where you can show your creativity. Apart from the print media, there are great job opportunities in this field in advertising firms, market research, commercial radio & television channels and the advertising department of the big corporate and industrial houses.


Courses in advertising can be done after 10+2 or after graduation. A degree or diploma in advertising / graphic designing / marketing / commercial arts can help you enter this challenging field of marketing.



Agriculture is the backbone of the economy of any country, either developed or developing. India is also an agriculture based nation. Agriculture plays an important role to driving and maintaining the economy of the country. Fifty percent of the raw material comes from agriculture including forests. Agriculture industry in India has prolonged and diversified influencing the daily lives of people in many ways. So, we can say that agriculture plays a vital role in the contribution of Indian economy and consequently it raises many career options.


Before choosing the career in agriculture the person should have a bottomless interest and pledge to the growth of this sector. There are so many career options in the field of agriculture i.e. Farming and Horticulture, Agricultural Engineering, Research in Agriculture, Agricultural Education, Agricultural Journalism, Agricultural Scientists, Agribusiness, Agroindustry, Agriculture Management (MBA) etc. and such qualified persons can absorbs either in agricultural industry or in government / private sector in the various field of agriculture with high ranks.

There are so many employment opportunities for agriculture graduates in the banking sector also. The prestigious banks in India such as Reserve Bank of India, State Bank of India and other nationalised banks absorbs such agriculture graduates in their organisation as Field Officers, Probationary Officers (Agriculture), Rural Development Officers etc. and there is also a chance to serve in abroad as per their specialisation.


After 10+2 with good academic record students can apply in various prestigious agricultural engineering colleges in India. After successfully completion the four years degree course students are awarded with the bachelor of engineering / bachelor of technology degrees, through which they can apply for various positions in the agricultural field either in government or in private sector. Similarly, as per their qualification students can also pursue the other agricultural courses.

Students can also pursue their higher studies or research in abroad in the field of agriculture through Indian / International scholarships.


Our earth is a large multicultural world. Anthropology attempts to understand entire human condition over time and space.
Anthropologists study the origin of mankind, his evolution and socio-cultural & physical development during the different periods of
time, biological variation, language and religion .

Anthropology enables a person to understand the behavior of different people thereby helping us to understand the global and
cross-cultural problems in today’s world.


Anthropologists have good employment opportunities with the social service organizations, government departments, museums, information research, documentary film making, genetics counseling and in academic fields.


The minimum qualification required to pursue a career in anthropology is an undergraduate degree in anthropology. But it is better to study anthropology in the postgraduate level as well to get a good knowledge in this field.


Archaeology is the sub-division of anthropology. Archaeology is the study of old monuments, relics, inscriptions, excavation sites etc. Archaeologists investigate and report about the events occurred in a particular period in history. They also are responsible for maintaining the historical buildings and cultural heritage of a country.


The job opportunities in this relatively not-so-popular career are limited but interesting for those who have a passion for history and historical events. Apart from being a full time archaeologist, one can become a Research Officer within the Historical Division of the Ministry of External Affairs and Archaeological Survey of India. There are some employment opportunities with the Ministry of Information and Broadcasting, All India Handicrafts Board, Ministry of Education and Department of Tourism with the museums also.


A degree in History is always preferred if you want a career in this line of archaeology. There are specializations offered at the post graduate level such as MA in History of Art, MA in Conservation of Works of Art, MA in Museology and the likes. If you are interested in short term courses then certain colleges and institutes offer one year or two years’ certificate/diploma courses too.



An architect is an engineer whose aim is to design and plan buildings and structures in such a way so as to create a healthy balance between aesthetic and functionality thus making it environment friendly. The architect has full knowledge of all technical requirements of a building which include complex engineering details of a home and hence can organise space in a more efficient manner in the space constraint society of today.


Employment avenue for an architect involves government organisations, architectural firms and entrepreneur ventures.

An architect can work in various government organisations like Central Public Works Departments, National Buildings Organisation, Town and Planning Organisation, Housing Urban Development Organisation and City Development Authorities etc.

With the increase in the investment for the construction sector touching new heights every year the demand is outgrowing the supply as a result the country needs thousands of architects every year.


A student who has completed his 10+2 with physics, mathematics and chemistry can apply for this course. The selection procedure involves a written test which is conducted by the respective college or by the Council of Architecture.



During last few years the career in Beautician has acquired much popularity and has spread its root all over the world. In the past 20th century many national / international beauty competitions was held all over the world. Consequently the demand for beauty professionals who could help beauty conscious people to gain good look has increased.


For becoming a beautician one should have a quality of good judgment, friendly nature, patience, scrupulous work habits and good fitness. There are so many career options in this profession which includes some specialisation area of work such as hair cutting and styling, skin treatments, hair treatments, cosmetology, make up of Drama/Film/TV performers etc.

As a Beauty Therapist one can start the career. Beauty therapy is the another specialised area of work in the field of beauticians. Beauty therapist plays a vital role in their concerned areas. Facials threading, skin treatments manicuring and pedicuring, massages, treatment for face, skin and hair all are involves in the profession of Beauty Therapist.

Beauty consultant / advice is also an another option in this field. It has a lot of scope in marketing area because the marketing of the cosmetic products need beauticians who can guide buyer to identify the hair or skin types and give them proper guidance.

Apart from this, one can start their own business or work with cosmetic firms as sales consultant, in beauty parlours, hotels, film industries etc.


Rather than high academic support, this profession requires highly skill training. Normally the beautician courses are of short duration and training can pursue after standard Xth or XIIth.


The job of a commercial pilot has everything from good money to glamour and travelling. But apart from all those attractive things the job of a commercial pilot makes him responsible for the aircraft he flies and the lives of his passengers. An airline pilot is in command of a flight. During the flight he is assisted by a co-pilot. Pilots check the pre-flight plan one before the scheduled take-off.


Flying can be pursued as a hobby as well as a full time career. Unfortunately the number of vacancies in this field are very few. After acquiring the Commercial Pilot License (CPL) one can join any commercial airline or can serve in any of the private airlines such as Reliance, Tisco etc. One can also go in for Short Service Commission in the Indian Airforce as a pilot officer. If you do your CPL from reputed institutes such as Indira Gandhi Rashtriya Uran Academy (IGRUA), Raebareli and score well national airlines such as Air India and Indian Airlines pick you up from the campus itself. As first officers pilots draw around 8000 Rs. per month. However they are paid much more ( 15,000 Rs.-22,000 Rs.) in the private airlines.


Educational eligibility required for joining the SPL flying course is 10+2 with physics and mathematics. Medical fitness test granted by AFCME is also needed. A person is required to give pilot aptitude test as well. There are mainly three levels of certificates required for flying. The first level certificate is the Student Pilot License ( SPL). Second level is the Private Pilot License (PPL). Commercial Pilot License (CPL) is the third certificate procured after 250 hours of flying training. One can also become a helicopter pilot for which one needs to have Commercial Helicopter Pilots License (CHPL). The highest category of certificates in this line is the Air Transport Pilot License (ATPL). After getting ATPL one can fly any kind of aircraft.



Designing is that field which maintains a perfect balance between art and technology. Designing involves shaping of products using technical expertise, precision and planning so as to produce optimum functional results. The various streams of designing are interior, industrial, fashion designing, photography and visual communication design.


In this era of modernisation marketing trends show that there is an increasing demand for trained professionals in all spheres of designing and hence opportunities of a designer is expected to grow with time. The industrial designer finds work with manufacturing industries, visual communication designers are employed in the mass communication sector, fashion designers in fashion and garment manufacturing industries applied arts designers’ work as commercial artist graphic designers photographers in advertising.


The most important pre-requisite for a designer is an interest and aptitude for art. An innovative and open mind is something that can prove invaluable to any designer.

A career in designing can be pursued after 10+2 or graduation in any of the arts, commerce and science stream. The period of the course ranges from 1 to 5 years depending on the type of stream one gets admitted to. In general any course in designing involves technical skill, creativity artistic skills, communication and marketing skills as well as business acumen.



Scientific discoveries are put into application by engineers to get economic solutions to technical problems. For this an engineer needs to apply the theories and principles of chemistry, physics and mathematics to design and develop products for practical use.

There are varied branches of engineering and an engineer specializes in a particular branch and works in that area of specialization e.g. electrical engineering, industrial engineering, nuclear engineering etc.


The twenty first century being an era of technology where there is an ever increasing demand for engineers who are technically trained. Engineers can either pursue specialisation in their respective fields or work as an engineer in private or public sector enterprises, merchant navy, armed forces & civil aviation industry.


Students who have completed their 10+2 with a certain percentage in physics chemistery and mathematics can apply for this stream. This is a 4 year course after which one gets a degree of Bachelor of Techonology or Bachelor of Engineering(B.Tech\B.E.). An aspiring student to get admission has to sit for the enterance examinations conducted by various institutes state and central govt. After completing B.Tech an engineer can go for post graduate courses for which he has to qualify in Graduate Aptitude Test in Engineering (GATE) or National Eligibility Test (NET of UGC). There is also a provision for post graduate course after 10+2 which is a 5 year integrated course.



With the increase of trading activity and opening up of more markets, careers in finance and accounts have gained tremendous popularity. The increase in the demand for these services has grown to such a level that it is one of the largest employment sectors. The different departments in the sector of commerce, accounts and finance are Cost & Work Accounts, Financial Analyst, Banking, Chartered Accountancy, Company Secretary and Insurance. Each of these options in these specialized fields have long been popular among the students.


The accelerated pace of liberalization process and economic activities have increased the demand of professionals having expertise in the specialized fields of commerce, finance and accountancy. Employment opportunities are available with the corporate sectors, national and international banks, insurance sector and financial institutions.


To make a career in the field of commerce, accounts and finance almost all the courses can be done after 10+2 or after graduation. To become an Cost Works Accountant one has to be a commerce graduate or should have done ICWAI exams after 10+2. To qualify as Financial Analyst one should have done CFA programme or should have an MBA specialization with finance. CA can be taken up after 10+2. One has to be a member of Institute of Chartered Accountants to be a Chartered Accountant.



Day by day our world is becoming a smaller place with the breakdown of geographic and economic barriers. To know and understand what people in other countries require it becomes imperative to understand their language. The language specialist therefore assumes great importance in bringing people together for economic and social benefits. The knowledge of a language proves to be an advantage in many professions.


Language proficiency is an added advantage in many professions but in some professions it is an additional requirement like travel agency, airlines, hoteliering, marketing etc. In some professions it is essential e.g. translators, interpretors, language teacher, foreign embassies and the U.N.O. Translators are also employed by the government, research organisations, intelligence organisations, airlines, export agencies, trade fair organisations and the service sectors. Some linguists also work part time.


To become a linguist one must have the aptitude to grasp a language.After 10+2 one could take a three year graduate degree (B.A.) or a five year integrated language course in a university. One could also learn a foreign language in a language institute run by embassies and consulates of foreign countries. Language courses can also be done part time. Students generally learn Japanese, Italian, German, Russian, Chinese, Spanish, Persian and Arabic.


Hotel industry is a closely linked one to the tourism industry. This industry is a very essential aspect of a country’s infrastructure which influences the number of tourists visiting the country. Hotel industry experienced the ongoing global recession but if the estimates of the Department of Tourism in India is anything to go by then students opting for this glamorous profession have a bright future ahead. If you have an interest for in all practical aspects of hoteliering , willingness to work hard and you possess exceptional organising abilities then look no further and just jump into this industry.


There are five main departments in any hotel : Food and Beverage Services, Housekeeping, Front Office, General Operations and Sales and Marketing. One can choose to do specialization in any of the five fields and seek a job. Broadly speaking the job prospects in this industry include working in Hotels in any of the five above mentioned departments, Restaurants, Hotel consultancy services, catering etc. One could also open small hotels, restaurants or bakeries or can work in airlines as well.


If you want to go in this profession of Hotel Management a Diploma / Degree in Hotel Management from a recognised institution is a must. The eligibility criteria for admission to a Hotel Management Institute is 10+2 . Fluency in English is compulsory. Some Management Training Schemes are also available for graduates in any discipline from a recognised university.


Interior designing and interior decoration have long been the professions having considerable glamour and money and with every passing day the consciousness on these subjects is increasing. There is a basic difference between interior designing and interior decoration. Interior designers have formal training in the field and have great deal of technical knowledge of building and structures. Interior designers work in close co-operation with the architects in planning the space. They prepare a layout of interior spaces, ventilation, drainage, electrical circuits, air-conditioning etc. for maximum use of space in a practical manner. Interior designers combine technical perfection along with functionality. Interior decorators , meanwhile, do not necessarily need any formal training in the field. Interior decoration needs a great deal of imagination, creativity and love for playing with colors and space. Decorator gives advice on the appropriate color scheme, texture, fabric, light effects and decorative materials such as wall papers & tapestry. Interior decorators arranges the color scheme and furniture along with furnishings in a completed interior.


Mostly an interior designer or decorator works as a freelancing consultant. You can also work under an Interior designer in the initial years of your career. There are various job opportunities as theatre & set designers and exhibition designers as well.


A three year interior designing or decoration course can be pursued immediately after 10+2 . Many institutes offer a five year course in interior design too. But what one must remember is that professional training is just to know the technical details of the profession. One must have style and creativity to stay in business in this challenging field.


Journalism has long been a very respected and sought after career. Most of the creative people , who have a flair for writing, like to go into this profession. Journalism was earlier associated with the print media only. But with the starting of hundreds of private satellite channels and radio channels the scope of Journalism has increased manyfolds. Journalism is to basically give news and information. Journalists have to be versatile with excellent communication skills and should possess good general knowledge. With all skills one can really prove that a pen is mightier than a sword.


Journalism provides immense scope for students interested in different fields of Journalism related jobs. After having done a course in Journalism one can start by being a reporter/ correspondent, columnist, commentators to being the editor. Photo journalism is also a part of this field. If one does not want to work on a regular basis then journalism also provides the chance to become a freelance journalist, who are paid for each piece or article they write. Journalists have an opportunity to work in news agencies, newspaper groups, news bureaus, Press Trust of India, magazines and journals, radio/TV news service, video magazines, Directorates of publicity and advertising & visual communication agencies.


Many colleges offer undergraduate degree programs in journalism. Apart from the colleges and universities there are many reputed and known institutes which offer diploma and postgraduate diploma courses in Hindi, English and regional languages



The stability and maintainance of law and order in a country depends on an efficient administration and a fair legal framework.The civil service and law are the most basic social institutions without which there will be anarchy and no social system can exist.In every country therefore there is a requirement for experts in the legal and civil services to have stability in the country.


Law-Law graduates can practice law in court as judges, solicitors, advocates, legal executives , in the defense services as political advisors in business houses or as lawyers representing the government. In today’s world large number of MNCs’ consulting firms are emerging. Lawyers get attractive opportunities to work with them.

Civil Services – The civil services are made up of two sectors the All India Service and the Central Service. The officers in the Central Services serve only the Government Of India they compromise – The Indian Postal Service, The Indian Railway Service, The Indian Foreign Service, The Indian Custom and Central Excise Service, The Indian Defence Estates Service, The Indian Ordinance Factory, Central Trade Service, Indian Civil Accounts Service, Posts of Assistant Commandant in the Central Industrial Security Force, Indian Audit and Accounts Service, Indian Information Service and The Indian Revenue Service.

The officers appointed to the All India Services by the Government of India are placed at the disposal of different states. These services are-(a) The Indian Administrative Service (b)The Indian Police Service and (c) the Indian Forest Services.


To be eligible for a course in law students can enter after completion of 10+2. This is a five year course after which one gets a degree of B.A.LLB (Hons)

There is also a three year LLB course for graduates. For post graduation there is a full time course for two years after which one gets a masters degree of LLM or a one year diploma course.

The U.P.S.C.(Union Public Service Commission) conducts the civil service examination. A candidate applying for the civil services must be a graduate from a recognised university he should be between the age of 21 and 28 and a citizen of India. He can attempt the examination only thrice.


Ever since print was invented 5 centuries ago libraries have been repositories of knowledge, information and entertainment. The picture of library has changed from a place full of books and periodicals to a place having micro-films, videos, cassettes and computers. Librarians systematically catalogue, store and display the items in the library. In the last 4 decades there has been significant change in the role of a librarian. Apart from cataloguing and administrative functions librarians now also indulge in devising and exploiting new technology like database management, systems analysis especially relating to computer work.

A librarian must have basic interest in books, a methodical mind, good memory and organising ability.


The employment opportunities for librarians lie with numerous Public / Government libraries, academic libraries in schools, colleges, universities and other academic institutions. Recruitment to jobs in government and university libraries is conducted through the University Grants Commission only. Many news agencies and organisations also maintain very good libraries and archives offering a challenging and interesting job. Foreign embassies, specialist academies attached to research and academic institutions and private organisations also provide good employment opportunities.


One can join as a library clerk or assistant after doing a certificate or diploma course in library science. But to grow in this profession one needs to have higher degrees in this field. A degree in Bachelor of Library Science is offered after graduation. B.Lib. is a one year course. Masters degree can be pursued after having attained a degree in Bachelor of Library Science.



Management is an interdisciplinary science which is a merger of all social sciences. Management borrows concepts from psychology, economics, sociology, political science, logic, statistics, mathematics and philosophy to achieve clearly defined objectives laid down by an organisation. A young management graduate is trained for dynamism and business skills with balance and breadth.


Nowadays there is a huge demand in all companies to channelise the resources in an efficient and effective manner so as to gain maximum profit. Therefore management professionals are very much sought after in the ever challenging world of today.


Merchant navy as a career is the right choice for those who wish to explore the sea and visit new and exotic places all over the world. It is one career which has always been famous for its handsome pay packets and never-ending adventures. Merchant navy as a concept means carrying cargo and passengers from one country to other via sea. Its fleet includes cargo ships, container ships, barge carrying ships, tankers, bulk carriers, passenger ships etc.


There are three main areas in merchant navy

· deck department,
· engine department
· service department.

The deck department has captain, chief officer, second officer, third officer and other junior officers mainly involved in navigation, loading and unloading of the cargo. The second department is the engine department responsible for installation or repairing of ship engines, supervising and the mechanical and electrical work. This department consists of the chief engineer, radio officers, electrical officers and junior engineers, who also coordinates the activities of the engine and the room crew. The main work of the service department is to look after the kitchen, laundry, medical facilities etc.


Appointments are made at different levels in merchant navy. Minimum qualification required to enter the maritime education is 10 + 2 with PCM. One should have a 6/6 eyesight and should be in excellent health for the job requires long stretches of hard work. Maritime training institutions come under the administrative control of Directorate General of Shiping. T.S. Chanakya (Mumbai) conducts a three year degree course – B.Sc. in Nautical Science. It also involves a one year on-board training after the completion of the degree. The 4 year Engineering degree for becoming a marine engineer is provided by the Marine Engineering Reseach Institute(MERI). This degree from MERI is recognized by the Ministry of Human Resources Development (Education). For selection in T.S. Chanakya or in MERI one has to give a common entrance examination of IIT-JEE. The total number of seats is, however, not fixed and depends on the number of vacant seats each year.


As the name suggests, performing arts include a course or professional training in the field of acting, dancing, music or choreography. A training in performing arts thus aims to produce good entertainers and performers who can make a programme successful. Although acting, dancing and music were always considered as arts to be pursued as hobbies only. But with the widespread growth of television and radio more and more people are taking up these arts as full time careers.


Dance: As dancing is mostly considered as entertainment, therefore a professionally employed dancer is hard to be seen and hence dancing can only become a career for a few handful of people among the many thousands who learn dancing.

Dance therapy: Dance therapists can be professionally employed as health care professionals or in various treatment centers for the emotionally disturbed ,the elderly or the mentally and physically disadvantaged ones.

Dance critic: Dance critics find jobs as critics to write for specialists dance publications and daily newspapers.

Dance teaching: A main career area for dancers can be considered as dance teachers.

There are some employment opportunities for the musicians, dramatists and dancers in various art academies, radio and television centers, movie studios, films division, song and drama division etc. You can also go in for freelancing.


There is no formal education required to enter the field of acting, dancing and music. For music and dance training is provided in some schools and colleges. There are many private institutions offering courses in music and dance. For dramatics training is imparted by some institutions and drama companies.


Photography is an artistic means of presenting things which are best expressed visually. Sometime back the idea of being a professional photographer might not have sounded very appealing. But with the upsurge of mass communication and media photography has become an important part of communication. If you have visual imagination, aesthetic sense, an eye for detail and composition and creativity then you should better opt for a course & career in photography.


Photographers specialize in different fields and therefore there are plenty of opportunities in this field. The various specialization options are tabletop, portrait, food, news (press photography), industrial photography, nature, wildlife, sports and fashion or ad photography. The job of a photographer is a well-paid one. You can either do freelancing work or work for private newspapers, magazines or ad agencies. There are certain jobs available in the government section also.


Photography is one field where educational qualification doesn’t actually matter. All one requires is an observant and keen eye for details. The artistic sensitivity is a must. And the more one practices the better his skills get. Some kind of training is required to get an idea of the basic know-how of photography. The courses in photography are offered in many schools at 10+2 level. ‘Those who have cleared the photography exam in the 12th boards are eligible for a diploma / certificate course in photography. Photography is also a subject taught for the Applied Art/ Commercial Art degree programmes. There are many short term courses also which last for three to six months.


Travel and tourism trade has become a major foreign exchange earner in the recent years in India. While we have a 1500 km. coastline for beach tourism, palaces, forts, temples, historical monuments and ruins, over 200 wild life sanctuaries, deserts, mountains and many other endowments the number of tourists visiting India annually is still very low. But there is a tremendous chance of this scenario changing for the better as travel and tourism has acquired the status of an industry and the Central & State governments are promoting tourism in a planned manner. If you are a person who is a globetrotter and just cann’t be at one place for long then this exactly is the place for you to be. But its not just travelling, ticketing also is a part of travel & tourism.


Travel and tourism trade gives you a varied and tremendous choice of working with various industries. As this industry is inter-functional in its operation various overlapping industries such as the hotel industry, airlines, surface transport and catering constitute an important and integral part of it. Among the main job options are Travel agencies, National / State tourism departments, travel desks in five-star hotels, ground job in International / Private airline offices. You can also work as tourist guides or set up your own travel agency.


At the undergraduate level the eligibility criteria for admission to Travel and Tourism courses is to have passed the 10+2 examination. After graduation in any discipline one can pursue the postgraduate level courses. There are many short-term training programmes offered by several institutes and travel agencies. The training may last six months to two years depending on your choice of the course. Fluency in at least one foreign language gives you an edge over the others.



About Zou Sangnaupang Pawlpi Delhi

Zou Students' Association Delhi Branch
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